Four Important Insurance Marketing Strategies

If coming up with insurance marketing strategies is difficult for you, you are not alone.


But there are all kinds of insurance marketing ideas that you can implement starting today. Insurance marketing ideas that will get results and put more clients on the books.



Before I get into some insurance marketing strategies and insurance marketing ideas for you to study, here's a little known marketing secret that a smart agent will take to the bank for the rest of his or her career: Study marketing systems and ideas outside of your industry and adapt them into yours.

That's right. If you want a plethora of instant and effective insurance marketing strategies, they are right in front of you. Almost every marketing strategy that a business is using effectively to get customers can be adapted into your industry.




Confession...


Many of the ideas I come up with and offer to clients are as a result of this very secret. I have rarely invented my own insurance marketing strategies, or any marketing strategy for that matter. Maybe even the ones I came up with have been used before... hmmmmm.


The truth is, any of the marketing strategies you get from outside your industry can be used (often) with even more effectiveness in the financial services industry. They can become powerful insurance marketing strategies. Here's why...




The insurance industry is oversaturated and all the agencies and agents are spying on each other. They want to copy what the "other guy" is doing. This is a formula for disaster because what happens is everyone starts using the same kinds of insurance marketing strategies which dilutes response and confuses the consumer.


The insurance marketing strategies that agents are copying have morphed into horrible, image oriented advertising that does wonders for the ego of the agent or planner, but nothing for generating leads and clients.



I cover all this in more in my marketing course so lets move on to a few insurance marketing strategies... insurance marketing strategies that were taken from outside the industry and applied to the insurance and financial planning industry...

Insurance Marketing Strategy 1. Reinvent your service: Maybe the most powerful marketing strategy, sooooo important in marketing.


Take for example a creative carpet cleaner came up with a "FREE Carpet Audit" (which they took from another successful business and applied it to their industry ;-)

The audit was basically a free analysis of your carpet. The result was a comprehensive report on your carpet, what is wrong with it, and how it can be fixed using various carpet treatments. This audit instantly took the struggling carpet cleaner out of the pricing game and into the VALUE game.


The result was a higher perceived value of his services, and received more qualified leads and referrals (a lot more).


If you want an insurance marketing strategy that will make you the expert in your industry and get more qualified leads, this is it.

You already have a fact finder. Use that. Rename it. Expand on it. And there is your "Audit".


Insurance Marketing Strategy 2. KNBR Radio. One of my favorite late afternoon radio programs is called "The Rat and Mr. T". The Rat is a well known local radio personality, and Mr. T is Tom Tolbert, a retired NBA player (played for the Warriors, my favorite team, and now he's a media personality). There are many great insurance marketing strategies (or lessons) you can learn from this program. Here are two important ones...

How does the title of that radio program sound? Not very professional right? I know, it's a sports channel. But it doesn't matter! All kinds of millionaires and even billionaires listen to the program. They even call in and participate. Why? Because people want to be entertained. So the first lesson is this...

Put an end to professional boring correspondence. Nobody reads it, and it makes you look stuffy and boring.


End this by starting with the most underrated insurance marketing strategies in the insurance industry...A newsletter. An interesting newsletter that people want to read. Include pictures of clients and success stories, contests, etc. The idea is to be creative and get people involved. A fun to read newsletter is one of the most effective insurance marketing strategies available to you.

Lesson 2: The Rat and Mr. T are supposed to talk about sports. And they do, but they also go off on endless tangents and discuss other topics that have nothing to do with sports. They do this because they found that their audience responded better to it and they got more listeners. It keeps people interested because it gets old if they are always talking about sports. Plus, showing a little bit of your personality gets people to feel like they know you better.



What Does This Have To Do With Insurance Marketing Strategies?


Lets get back to converting and applying this to your insurance marketing strategies...

Your newsletter doesn't always have to be about wealth accumulation and planning. For example, you can write an informative newsletter on wealth accumulation one month (and of course you are going to do that in a fun way...maybe tell a story). And in next months newsletter you can have a snippet on wealth accumulation (it's not important this month), but make the main focus about about one of your clients who, for example, did an endurance race and few bits about that. Maybe you can refer them to a unique store that has interesting gifts and gadgets.

In addition to the newsletter you could send various clients a bit of info, an article, even a book on a new subject they recently became interested in.

I am just thinking of this off the top of my head, but breaking up the monotony is important to the success of your insurance marketing strategies.



Insurance Marketing Strategy 3. Write with your client in mind...as if you were writing to a friend. But don't talk about yourself!!!! Remember those letters that come once a year from friends or family and they describe in excruciating detail everything about themselves and how great their family is? You know, the letters that are written in a tiny font and they go on and on about themselves? Can't stand those letters, right? People don't want to know how great you are. They want to know that you are thinking of them, that you care, and that you want to help them. Your writing and corresspondence (and your advertising) should emulate the same feelings.

SIDE BAR: I know what you are thinking about these insurance marketing strategies. You are wondering where the "meat" is. Where the actual,"How do you get a client to come in the door tomorrow?" is , right? Well, these really are insurance marketing strategies. They are strategies that will set the tone and launch your lead generation efforts to all new levels. Sure, these insurance marketing strategies will take a little bit of time, but patience is the key here.